Clip of the Week | The Six Crucial Conversations

A service call may last 90 minutes, even two hours, but the most important parts of that call will take place over the course of just a few minutes. In fact, you can narrow it down to six crucial conversations. Those few minutes can make or break the service call and your company’s relationship with that customer going forward.

In this week’s Free Clip of the Week, NYT bestselling author Weldon Long explains those six crucial conversations that help make a perfect service call.

This clip is excerpted from this week’s episode of Cracking the Code. Visit to watch the latest full show.