Selling with “Duh!” Questions | Clip of the Week

Our continuing “story selling” brings us to a new, if a bit . . . simple-sounding topic: selling by using the “Duh!” question.

The “Duh!” question is a question so obvious, yet so important, that the homeowner can’t help but say yes. Especially since you’ve already told them the answer.

Confused? Weldon Long explains in a clip from the Cracking the Code weekly show.

Watch the clip from this week’s episode of Cracking the Code below, and visit to watch the full show, before it goes in the members-only archive on July 16th.