Planting Sales Seeds | Clip of the Week

A sales lead is an active lead — an active opportunity to run the typical sales process. It’s urgent. The sales seed is not urgent, but it’s just as important.

A sales seed is where we discover, through performance measurement, an opportunity to improve a person’s home — but not necessarily today. With a sales seed, we identify an opportunity to enhance someone’s home at some point in the future.

These are the opportunities that can have a resounding impact on your business during the shoulder seasons — and keep your team employed year-round.

NCI’s David Holt explains how to properly separate sales leads and sales seeds, in a clip from this week’s episode of the Cracking the Code.

Watch the clip from this week’s episode of Cracking the Code below, and visit to watch the full show, before it goes in the members-only archive on July 16th.