Taking Off the Customer’s Blinders | Clip of the Week

When homeowners have an air conditioning (or heating, or …) problem, they’re going to have blinders on. It’s your job to remove them.

In this week’s selected clip from Cracking the Code, Weldon Long outlines how removing your customer’s blinders — they only called about their AC unit, that’s all they’ll be thinking about — can grow your average ticket and increase the homeowner’s comfort and satisfaction.

This clip is excerpted from this week’s episode of Cracking the Code. Visit EGIA.org/Show to watch the full show, before it goes in the members-only archive on May 21.